primary data is that it can be time consuming and can be expensive to collect. Saunders et al (2003) share similar view with Uma (2003) and by defining research as something that people undertake in order to find out things in a systematic way. Techniques OF collecting data The data needed for the research can be collected in several ways, in different settings and from different sources such as through interviews, questionnaires, focus groups, observation and other motivational techniques such as projective test Uma, (2003). Another demerit of questionnaires as an approach to data collection is the high rate of non-response (Pervez and Kjell, 2002). Qualitative research and quantitative research are two types of research methods. Questionnaires can also be distributed by the researcher to respondents electronically through the use of computers or mailed directly to respondents (Uma, 2003). However, creating relationships with customers through marketing concept takes works, for example the company need to search for consumers and to identify their needs, design excellent market offerings while setting competitive prices to promote and deliver them (Kotler, 2008). Quantitative and qualitative research are based on different philosophical approaches and methodologies. Creswell (2009) summarized that the third research method, the mixed methods research is an approach to inquiry that combines or associates both qualitative and quantitative forms; and the mixing of both approaches in a study.
Hence, the mixed research method incorporates elements of both the qualitative method and the quantitative method. Quantitative method focuses on the quantification in collection and analysis of data, while qualitative method emphasizes on words rather than quantification in collection and analysis of data. Personally administered questionnaire is often a good way to wife of bath argument essay org collect data when the research survey is confined to a local area and the organization is willing and able to assemble groups of employees to respond to the questions at their place of work (Uma, 2003). Comparing Quantitative and Qualitative Research Essay.comparing quantitative AND qualitative research Social theory is a system of interconnected ideas that condenses and organises the knowledge about the social world and explains how it works (Neuman, 2006,.8) and for many years scientists have gathered data using. Bryman, (2004) concludes that quantitative research can be construed as a research strategy that emphasizes quantification in the collection and analysis of data; it entails exhibiting a view of the relationship between theory and research as deductive and as having an objectivist conception of social. I will then go on to show that the best method to use to analyse this will be by using qualitative research, and then how it can be applied to it to extract all relevant information from.
Qualitative research essays