appeal to our target audience. Vref1 titleThe Effect of Colours: Emotion and Symbolism of Colour m dateNovember 2013 accessdate locationNottingham, UK Reference Copied to Clipboard. Purple for example is a colour of mourning in Thailand. Walls that are beige with a pink tint combined with mint green floors are a popular combination as it is said to create a soothing, harmonious and calm area. Gold, a shade of yellow is closely associated with wealth. Depending on whom your audience is, this might prove to be valuable information when designing. Kaminski mentions to Goldman (2005.14) a sense of tenseness, a sense of rawness. For example, the orange sky in Blade Runner shows the polluted atmosphere. Bellantoni (2005) writes that blue is used to show the detachment and coldness of the prison in Shawshank Redemption. The dark purples are also heavy, representing the closeness of the criminal underworld.
At the other end of the spectrum, literally, schools tend to user bright colours that appeal to children. Bellantoni (2005) writes that green is used by cinematographer John Seale creation of the lush vista in Witness. A design with one of these colours as the dominant shade may well hint at a right wing or a left wing preference or at extreme behaviours. However in film it is more used to show coolness, detachment and passiveness. In Japan however it is a colour of honour, with white the colour of mourning. So where better to look than out of your window, take in the colours and then apply them to your designs. For example the Wizard of Oz has a black and white Kansas, while the land of Oz is a glorious colour. We live in a colourful world, a world that acts as the perfect inspirational trigger for design. The first film to go through the digital intermediate process of colour grading was Pleasantville, a film which uses the absence and presence of colour in its story. Artist Alan Woo shows quite distinctly how a film can have a distinctive colour palette.
Where the whole film was digitally coloured in a orange/brown sepia to give the viewer a sense of the Mississippi during the Great Depression, a look of faded postcards (Fisher 2000). Reds can also convey action. There has been research into colour, emotion and how they interlock for at least the last 50 years.
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